Rosie Huntington-Whiteley Launches a New Summer Collection with ViX
The model and entrepreneur returns to ViX as designer and global ambassador with a second collection inspired by the energy of Rio.
Courtesy of ViX Paula Hermanny
Rosie Huntington-Whiteley has made a career of knowing exactly what looks good, and
her latest collaboration arrives just in time for the height of summer. The model and
entrepreneur has returned to ViX Paula Hermanny for a second collection, once again
working with the Brazilian luxury swim and resort wear brand as both designer and
global ambassador.
Courtesy of ViX Paula Hermanny
Inspired by the energy of Rio de Janeiro, Edition II brings a sportier edge to the polished
resort wardrobe Huntington-Whiteley does so well. Cobalt blue, coral red and crisp ivory
run through a collection of sculptural one-pieces, minimal bikinis, lightweight cover-ups
and separates designed to move from the beach to whatever comes after.
Rosie Huntington-Whiteley poses in the Carrie Dress, $528, from the Rosie x ViX Collection Edition II
The partnership feels particularly convincing because the clothes look entirely at home in
Huntington-Whiteley’s own wardrobe. She worked closely with ViX founder and creative
director Paula Hermanny on the collection, drawing from her travels and personal style
while leaning into the Brazilian label’s sensual approach to swimwear.
Firenze Mia One Piece, $348, Rosie x ViX Collection Edition II, available at www.vixpaulahermanny.com
“This collection was inspired by a more active and adventurous approach to summer”
“This collection was inspired by a more active and adventurous approach to summer,”
Huntington-Whiteley said of the new release, which was designed with swimming, beach
days, water sports and travel in mind.
Firenze Alix T Back Tri Top, $158, Firenze Alix Bottom, $138, Rosie x ViX Collection Edition II, available at www.vixpaulahermanny.com
The result is the sort of summer wardrobe that requires very little explanation: strong
color, excellent swimwear and pieces made for being somewhere warm. Edition II is
available now through ViX Paula Hermanny.
