Meet the Maximalist Jewelry Designer Behind Feed Me Gems — and the Paris Hilton Moment Everyone Noticed

Maximalist jewelry, signature rainbow designs, and the Paris Hilton moment that turned Feed Me Gems into a breakout brand.

Hannah Barnthouse has always lived in color. Childhood for her meant leotards worn to the grocery store, fringe boots stomping through errands, princess dresses on ordinary afternoons, and a crown that made it all feel intentional. “Self-expression always made me happier,” she says, and she never outgrew it. That early freedom to dress exactly as she felt didn’t fade with age. It became the foundation for her creative instincts, shaping what would eventually become the visual DNA of Feed Me Gems, a jewelry line built on joy, scale, and unapologetic sparkle.

Self-expression always made me happier.
— Hannah Barnthouse

Feed Me Gems started quietly at her kitchen table during the pandemic as a small ritual to bring light into a heavy time. Her first post featuring the now-signature rainbow earrings took off almost instantly. “I knew exactly the earrings I wanted and they didn’t exist,” she says. What began as a playful experiment quickly evolved into a design language rooted in emotion, color, and maximalist confidence.

 

As the brand grew, so did the community around it, drawn as much to Barnthouse’s pieces as to her. Her “get ready with me” videos quickly became their own universe: warm, funny, disarming, and always built around her mantra to “dress for the day you want to have.” She calls her most expressive trousers “personality pants,” a phrase that landed the way all good internet vernacular does — instantly understood. Being in her digital orbit feels like stepping into a better mood without trying. Her joy is contagious; her presence lifts the temperature of a room, even through a screen.

Her universe kept expanding. The mood she creates, joyful and unapologetically maximal, has a way of finding the right people, including one of pop culture’s most recognizable icons of sparkle.

 

Paris Hilton, the undisputed queen of early-aughts glamour and the original architect of hyper-feminine maximalism, wore Feed Me Gems in the Alani Nutrition “Pink Slush” campaign shot by David LaChapelle. It was a visual trifecta: Paris’s signature pink exuberance, LaChapelle’s technicolor surrealism, and Hannah’s bold, color-rich earrings all speaking in harmony.

The imagery was unmistakably LaChapelle: glossy, electric, borderline dreamlike. And right there, anchoring the frame, were Barnthouse’s earrings. They didn’t blend into the palette, they elevated it. Hilton’s style DNA — playful, confident, self-aware glamour — sits in the same universe Hannah designs for. So the pairing looked less like coincidence and more like convergence. For many viewers, that image was their first introduction to Feed Me Gems. And once you noticed the earrings, you couldn’t unsee them.

That moment reflects something essential about Barnthouse’s work. Her pieces are designed to make people feel seen, expressive, and entirely themselves. It’s the same energy behind her long-standing connection with the Down syndrome community. Hannah has hired young women with DS and integrates them into her world with sincerity and respect. “We’re more alike than we are different,” she says. “And our differences make us beautiful.”

For Barnthouse, maximalism is mood setting. Every color, silhouette, and gleam is a choice about how you want to move through the world. It’s the same instinct behind her “dress for the day you want to have” mantra, a small directive that has become its own kind of lifeline for her audience. Feed Me Gems carries that same clarity: jewelry as intention, as uplift, as a spark.

What she builds isn’t just a brand, it’s an atmosphere. One where people feel seen, energized, and invited into something joyful. Her “girls’ night” livestreams capture that instinct perfectly, gathering women for sparkle, laughter, and connection. In a digital landscape where comparison is constant, she creates the opposite — a place to belong, a room that feels safe, and a reminder that joy multiplies when it’s shared.

 
 
 

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