Kendall Jenner Is ANUA’s First Global Ambassador
The model and entrepreneur has been named the Korean skincare brand’s first global ambassador, beginning with a campaign devoted to dewy skin and one very fine facial mist.
Courtesy of Anua www.anua.com
Kendall Jenner’s relationship with beauty has always appeared remarkably uncomplicated. Even at her most polished, there is usually something left deliberately undone: bare-looking skin, softly brushed brows, a trace of color rather than a full transformation. It makes her new role as ANUA’s first global ambassador feel like a natural continuation of the beauty language she has already made her own.
The partnership was announced on June 1, 2026, alongside a worldwide campaign for ANUA’s PDRN Collagen Glow Facial Serum Spray. In the accompanying images, Jenner appears fresh-faced and luminous, holding the pale pink bottle against a cool, silvery backdrop. The mood is clean and modern, with all attention drawn to her skin.
It is also ANUA’s first celebrity ambassadorship. Founded in South Korea in 2019, the brand found an international audience through products such as its Heartleaf cleansing oil, milky toner and azelaic acid serum. Its formulas became fixtures of online skincare routines, then moved into mainstream American beauty retail. ANUA entered the US in 2022 and is now sold nationwide at Ulta Beauty, as well as through Amazon and the brand’s own website.
Courtesy of Anua www.anua.com
Jenner was familiar with the products before the contract arrived. She has said that she began with ANUA’s double cleanser, later adding the Azelaic Acid 10 Hyaluron Redness Soothing Serum and products from the PDRN collection. That detail gives the campaign a welcome sense of continuity. The products were already present in her bathroom; now they have followed her onto the set.
At the centre of the campaign is the PDRN Collagen Glow Facial Serum Spray, a feather-fine mist containing hyaluronic acid and 2,000 ppm of PDRN derived from salmon DNA. The formula can be applied before makeup or misted over it during the day. ANUA describes the finish as dewy and weightless, designed for the particular moments when skin begins to look tired, dry or flat.
PDRN Collagen Glow Facial Serum Spray
$25.00
ANUA
PDRN has become one of the most discussed ingredients in Korean skincare, appearing in serums, creams and masks intended to support hydrated, healthy-looking skin. Topical formulas vary, and a beautifully packaged mist should never be mistaken for a dermatological miracle. The attraction of this one lies in its simplicity: it offers a quick veil of moisture without asking for another elaborate step.
The campaign follows Jenner from morning preparation to travel and on-set touch-ups. It suits the reality of modern beauty, where a routine often has to survive an early call time, a plane cabin and several hours beneath makeup. A mist small enough to slip into a bag feels more believable than a pristine shelf of products that never leaves home.
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ANUA’s rise has been swift. According to figures released by the company, the brand surpassed $500 million in global retail sales in 2025 and has sold more than 40 million products across 160 countries. Jenner’s arrival places a familiar face at the front of that growing world, though the campaign wisely keeps the product and the skin it touches in close view.
Heartleaf Quercetinol Pore Deep Cleansing Foam
$20.00
ULTAThere is no dramatic makeover here. Jenner looks like herself, only caught in particularly flattering light, with the kind of glossed skin that has made Korean beauty irresistible far beyond Seoul. For ANUA, the image says everything it needs to: a pink mist, a famous face and the promise of looking a little more awake.
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