Goodbye Lamination, Hello Sculpted Brows
Brows have always been shorthand for an era. In the 90s, they were thin and arched. In the 2010s, they were brushed up and oversized. The laminated look dominated feeds for years, its glossy, fixed-in-place finish signaling trend awareness as clearly as a designer logo bag. But in 2025, brows are shifting once again.
The new brow is sculpted, not laminated. It has presence without stiffness. Think of a line drawn with intention, then softened so it looks effortless. The shape frames the face rather than shouting from it. Instead of hairs glued flat against the skin, the emphasis is on density, symmetry, and a finish that feels deliberate yet natural.
This evolution mirrors fashionβs move away from over-styling. Just as tailoring is loosening and hair is falling into undone waves, brows are embracing an editorial restraint. Makeup artists are using pencils and powders again, sketching in definition where it is needed instead of relying on a laminated shellac. The result looks more intelligent, less filtered, and more expensive.
It is also a sign of where beauty is headed culturally. Laminated brows were made for Instagram close-ups. Sculpted brows are designed for real life. They hold up in daylight, in conversation, under scrutiny. They whisper status rather than screaming trend.
Luxury houses are already leaning in. Campaign images show arches that are brushed into place with precision, not cement. The effect is timeless, the kind of brow you can imagine in a Peter Lindbergh photograph as easily as on a 2025 runway.
