The Influence of The White Lotus on Fashion
HBO’s *The White Lotus* has evolved from cult favorite to cultural tastemaker, not just in storytelling but in style. Its sun-soaked settings and rich character wardrobes have triggered a ripple effect across the industry. Costume designer Alex Bovaird transformed resort wear into aspirational fashion, curating looks that blend high-end labels with effortless vacation chic.
Jacquemus channeled *White Lotus* energy in his latest spring collection: breezy coastal palettes, strappy silhouettes, and raffia textures. Loewe, Bottega Veneta, and Valentino are following suit, embracing laid-back European luxury.
The green Hunza G bikini, Tombolo’s embroidered cabana shirts, and minimalist swimwear by Matteau are just a few examples of how pieces from the show became instant must-haves.
At its core, *The White Lotus* taps into a cultural craving for escape—but not in the loud, logo-covered way. This is escapism reimagined: subtle elegance, curated indulgence, and the fantasy of effortless glamour. In 2025, dressing like you're on holiday is the new power move.
